Find out some of the most common reasons why U.K. trademarks may be challenged, rejected, or refused, and how to avoid it happening.
Reasons Why Your Trademark May Be Challenged in the U.K.
European Trademark Registration
Protect Your Brand in Europe Through a Simple Process Backed by Certified Local Attorneys
Select country to start Trademark Registration
Why Protect.TM
Attorneys
Applications are handled by experienced local Trademark Attorneys to ensure that all legal requirements are met.
Communications
A dedicated Account Manager will act as your point of contact for all communications.
Tracking
You can use our admin panel to track and review the current status of any service you have requested.
More Services
Protect.TM offers a comprehensive suite of services to safeguard your brand globally.
WIPO registration
Register you trademark internationally by filing a trademark with the World Intellectual Property Organization.
OAPI registration
Through this treaty, you will be able protect your trademark in 16 African countries with one single registration.
Community Trademark
With this registration you will be protected in all countries that currently belong to the European Union.
ARIPO registration
Through this treaty, you will be able protect your trademark in 10 African countries with one single registration.
From our Blog
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National vs. International Trademark Registration
Discover how national and international trademark registration compare, the pros and cons of each, and which is right for you.
Frequently Asked Questions
What are the options for trademark registration in Europe?
You can register a trademark at the national level in individual European countries, at the regional level via the Benelux Office for Intellectual Property (BOIP) for Belgium, the Netherlands, and Luxembourg, or at the European Union Intellectual Property Office (EUIPO) for protection across all EU member states.
What is an EU trademark (EUTM)?
A European Union Trademark (EUTM) is a single registration that grants trademark protection in all 27 EU member states.
Can I register a trademark in Europe if I’m not a European resident?
Yes, but if you are not based in the EU, you must appoint a representative or trademark attorney based in the EU to file and manage your application.
How long does the trademark registration process take in Europe?
The registration process typically takes 4 to 6 months if there are no oppositions or objections.
How long does a registered trademark last in Europe?
A registered trademark is valid for 10 years and can be renewed indefinitely in 10-year increments.
What are the main reasons for trademark refusal in Europe?
Common reasons include lack of distinctiveness, conflict with existing trademarks, misleading nature, or violation of public policy and morality.
Can I claim priority for a European trademark application?
What happens if someone opposes my trademark application?
If a third party files an opposition (e.g., due to similarity with their trademark), the EUIPO or national office will review the case, and you may need to provide arguments or negotiate a settlement.
Do I need to use my trademark before registering it in Europe?
No, but once registered, it must be used within five years to avoid cancellation for non-use.
Can I register a trademark in Europe in multiple classes?
Yes, European trademark systems follow the Nice Classification, allowing you to register a trademark in multiple classes for different goods and services.
Still have questions?