Discover the risks and dangers of failing to register a trademark to understand the value and importance of trademark registration for your brand.
The Risks of Not Registering a Trademark
Comprehensive Trademark Study
Know your risks before you file. Our Comprehensive Study analyzes registrability, identifies conflicts, and delivers a clear strategic recommendation — so you can move forward with confidence.
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Our Service
A trademark search tells you what's out there. A Comprehensive Study tells you what it means. We combine AI-powered analysis with attorney review to assess mark strength, identify conflicts, evaluate registrability under local law, and deliver a clear recommendation — all within one business day. Every Study includes a full Search Report at no extra cost.
Key Features
Conflict Detection
We identify existing trademarks that could block your application — including phonetic, visual, and conceptual similarities — and rate each by severity.
Registrability Analysis
Beyond conflicts, we assess whether your mark meets the legal requirements for registration — distinctiveness, descriptiveness, and absolute grounds under local law.
Risk-Rated Report
Every Study includes a clear overall risk rating — Low, Medium, or High — along with a structured breakdown of conflicts and an executive summary with our recommendation.
Strategic Guidance
We don't just list risks — we tell you what to do next. Each Study concludes with actionable recommendations tailored to your mark and jurisdiction.
What's Inside Your Study
Every Comprehensive Study follows a consistent six-section structure designed to take you from overview to action.
Executive Summary & Risk Rating
1A clear verdict — Low, Medium, or High — with an overall recommendation you can act on immediately.
Mark Strength Assessment
2How distinctive is your mark? We evaluate it on the spectrum from generic to fanciful and flag any inherent weaknesses.
Registrability Analysis
3Jurisdiction-specific review of absolute grounds - descriptiveness, deceptiveness, public policy, and other legal barriers.
Critical Conflicts
4High-risk existing marks that could block your application, with details on similarity type, owner, class, and status.
Moderate Risks & Watchlist
5Marks that warrant monitoring but are unlikely to be fatal - different classes, expired registrations, or partial overlaps.
Strategic Recommendations
6Specific next steps: proceed, modify, or reconsider - with supporting reasoning and suggested alternatives when applicable.
Search Report vs. Comprehensive Study
A Search Report shows what's out there. A Comprehensive Study tells you what it means — and what to do next.
| Feature | Search Report | Comprehensive Study |
|---|---|---|
| Similar trademark list | ||
| Phonetic & visual matches | ||
| Conflict severity ratings | — | |
| Mark strength assessment | — | |
| Registrability under local law | — | |
| Overall risk rating | — | |
| Attorney-reviewed analysis | — | |
| Strategic recommendation | — | |
| Search Report included | — |
Global Filing Strategy
Understanding trademark viability in different regions is crucial for global brand protection. At Protect.TM, we offer region-specific studies to help you make informed decisions about expanding your brand.
Gain valuable insights
Whether you are entering a new market or protecting your brand locally, our in-depth analysis ensures you are equipped with the knowledge and insights needed to make informed decisions.
Regions Covered:
Why Protect.TM
Experienced Attorneys
All studies are prepared by knowledgeable local Trademark Attorneys to ensure the highest level of expertise.
Comprehensive Insights
From availability to legal risks, our report covers all critical aspects to guide your trademark strategy.
Personalized Communication
Your dedicated Account Manager will keep you informed throughout the process and address all your queries.
User-Friendly Platform
Track the progress of your Trademark Study through our intuitive admin panel.
From our Blog
National vs. International Trademark Registration
Discover how national and international trademark registration compare, the pros and cons of each, and which is right for you.
Commonly Asked Questions About Trademark Registration
Learn answers to some of the most commonly asked questions on trademark registrations to improve your trademark knowledge.
Frequently Asked Questions
What is the cost of a Trademark Comprehensive Study?
The price for a Trademark Comprehensive Study varies based on three main factors: the country where you require the study, the number of trademark classes, and the type of trademark (such as wordmark, logo, or a combination of both).
For detailed pricing information across different countries, please visit the following …
What does the risk rating (Low, Medium, High) actually mean?
Low Risk means no significant obstacles were found and your mark is likely registrable — you can proceed with confidence. Medium Risk means there are potential concerns (such as similar marks in related classes or possible examiner objections) that may require strategy adjustments, but registration is still achievable. High Risk means …
Can I order a study for any country?
We offer Comprehensive Trademark Studies for over 180 jurisdictions worldwide, including the United States, Canada, the European Union, the United Kingdom, Australia, China, Japan, Brazil, India, and many more. Each study applies the specific trademark laws and examination standards of your target jurisdiction — not generic or one-size-fits-all advice.
What is the difference between a Trademark Search Report and a Comprehensive Study?
The Trademark Search Report provides the raw search results — a list of identical and similar marks found in the trademark database, along with their owner, status, and registration details. The Comprehensive Study is built on top of that report and adds a full legal analysis: an overall risk rating (Low, …
If the study shows a High Risk result, does that mean I can't register my trademark?
Not necessarily. A High Risk result means significant obstacles were identified, but the study's Strategic Recommendation section will explain your options. These might include modifying the mark to increase distinctiveness, narrowing your goods/services to avoid overlap with conflicting marks, seeking a consent agreement from an existing mark owner, or choosing an …
Can I proceed directly to trademark registration after receiving my study?
Absolutely. If your study shows a favorable result, you can move directly to filing your trademark application through Protect.TM. Your study findings will inform the application strategy — including the right class, scope of goods/services, and any preemptive actions recommended. Many clients order the study and registration together to save time. …
How is AI used in the study, and is a real attorney involved?
We use a hybrid approach that combines the best of both. Advanced AI tools are used to search trademark databases, identify potential conflicts, analyze phonetic and visual similarities, and generate the initial risk assessment. Every study is then reviewed by experienced trademark professionals who verify the analysis, ensure jurisdiction-specific accuracy, and …
What if I have questions or doubts about my study after receiving it?
We're here to help until everything is clear. If you have questions about any section of your study — whether it's about a specific conflict, the risk assessment, or the recommended next steps — simply reach out to us via live chat, email, or WhatsApp. Your dedicated Account Manager will walk …
What information do I need to provide to get started?
To order your study, you'll need to provide: the trademark you want to register (word mark, logo, or combined), the country or jurisdiction where you want protection, and the goods or services you plan to offer under the mark (or the Nice Classification class, if you know it). If you're unsure …
How long does it take to receive my Comprehensive Study?
Your Comprehensive Trademark Study is delivered within one business day of placing your order. Our AI-powered analysis tools allow us to produce thorough, detailed reports quickly — without sacrificing quality. You'll receive both the Search Report and the Comprehensive Study via email and through your account dashboard.
Does the study cover registrability issues beyond conflicts with other marks?
Yes. The study includes a dedicated Registrability Analysis section that examines potential absolute grounds for refusal specific to your target jurisdiction. This can include issues like descriptiveness, surname or personal name objections, geographic terms, lack of distinctiveness, deceptive marks, or functional elements — depending on the laws that apply in your …
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