Discover the risks and dangers of failing to register a trademark to understand the value and importance of trademark registration for your brand.
The Risks of Not Registering a Trademark
Italy Trademark Registration
Protect Your Brand in Italy Through a Simple Process Backed by Certified Local Attorneys
Simple steps to register your trademark
In Italy, there are two ways to protect your trademark: register a European Union Trademark, which covers all 27 member states, or register directly with the Italian Patent and Trademark Office.
STEP 1
Comprehensive Trademark Study
Before filing your trademark in Italy, you must evaluate any issues that may arise during the registration process. Our Comprehensive Trademark Study not only lists similar trademarks (graphic and phonetic) that may conflict with yours but also provides you with an Attorney's opinion on the trademark registration possibilities and the class(es) that your goods/services belong to.
- Graphic and phonetic similarity trademark search report
- Trademark attorney's analysis and advice
- Trademark class recommendation
STEP 2
Trademark Application Filing
Specialized attorneys will file your trademark application in Italy and carry out all the necessary formalities to bring your application for approval and registration. As soon as your trademark is filed, we will send you a filing report that will include the application number and application date. Also, we will send you a scanned copy of the filed application.
- Process Handled by Experienced Trademark Attorneys
- Filing the Report & a Scanned Copy of the application
- Tracking the Registration Process Online
STEP 3
Trademark Registration Certificate
Once your trademark application is approved, our attorneys complete all the formalities necessary to obtain the registration certificate in Italy. After the certificate is issued, it is forwarded to your address along with a registration report specifying the registration number, registration date, and any special consideration that should be taken into account in Italy.
- Process Handled by Experienced Trademark Attorneys
- Delivery of Registration Certificate & Report
- Monitoring & Notification of Important Dates
Additional Services in Italy
Discover how our services help protect and strengthen your brand in Italy.
Trademark Search
Check if your trademark is available for registration with our easy-to-use search tool.
Search TrademarkTrademark Renewal
Renew your trademark to maintain uninterrupted protection for your brand.
Renew TrademarkDomain Registration
Safeguard your local domain with ease through our trusted partner, Register.Domains.
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National vs. International Trademark Registration
Discover how national and international trademark registration compare, the pros and cons of each, and which is right for you.
Commonly Asked Questions About Trademark Registration
Learn answers to some of the most commonly asked questions on trademark registrations to improve your trademark knowledge.
Frequently Asked Questions
What rights do you gain by registering a trademark?
Yes, if you have a registered trademark in Italy, you have these rights:
- Exclusive right to use the brand and benefit from it;
- Right to oppose later conflicting applications;
- Right to request cancellation of later conflicting registrations;
- Right to take legal action against anyone infringing on the trademark;
- Right to receive compensation for damages from infringement;
- Right to authorize or license others to use the brand;
- Right to request the seizure of counterfeit goods.
If I register my trademark in Italy, will it be protected in other countries?
Registering a trademark in Italy provides protection in both Italy and San Marino.
Does owning a registered trademark in Italy provide me with any legal rights?
In Italy, you don't need to register a trademark to have rights to it. The country follows a first-to-use rule, meaning if you've been using a trademark before someone else registers it, your prior use can protect your rights and even prevent their registration from affecting you.
Who is eligible to challenge my trademark registration?
Those who can challenge the registration include:
- Individuals or entities with a previously registered trademark
- Holders of an exclusive license
Do I need to provide a Power of Attorney for a trademark application in Italy?
Yes, you need to sign a power of attorney to apply for a trademark in Italy.
What types of trademarks are not allowed to be registered?
Yes, certain types of trademarks cannot be registered here:
- Trademarks that violate public policy or moral standards
- Common terms and words with general meanings
- Trademarks featuring flags, names, or symbols of any country, region, or international organization
- Trademarks that mainly identify a geographical location
Can you claim priority for a filing date in Italy?
Yes. You can use the filing date from your home country as the filing date in Italy if:
- Your home country is a member of the Paris Convention.
- You apply in Italy within 6 months of your home country's application date.
What is the duration of the opposition period?
The opposition period starts on the publication date and lasts for three months from that date.
How long is a trademark valid once it has been registered in Italy?
In Italy, a registered trademark is valid for a period of 10 years.
Do I need to use my trademark before applying for registration?
No, you don't need to use your trademark or plan to use it before applying for registration in this jurisdiction.
Can a registration be canceled, and if so, under what circumstances?
Yes, you can cancel a registration for the following reasons:
- If it was done in bad faith
- If it infringes on proprietary rights
- If it includes marks prohibited in Italy
- If the registered mark is misleading or disparaging
- If it goes against Italy's moral principles or public order
- If it contains a protected badge or emblem
- If the mark has become generic
- If the mark is functional
- If the mark lacks distinctiveness
What is the typical duration for trademark registration approval?
The typical time it takes to get a trademark registered is about 18 months, as long as there are no objections or challenges.
What are the steps involved in the trademark application process in Italy after it has been filed?
The process for a trademark application involves several steps:
What actions are necessary to fulfill the usage requirement for a trademark?
You need to use the trademark within 5 years from when it was registered. It must be used for business purposes in this area. Simply using it symbolically is not enough.
Still have questions?