Discover the best ways to protect your trademark and reduce the risk of any trademark infringements or fraud involving your brand.
5 Things That Help You Protect Your Trademark in the U.S.
North America Trademark Registration
Protect Your Brand in North America Through a Simple Process Backed by Certified Local Attorneys
Select country to start Trademark Registration
Why Protect.TM
Attorneys
Applications are handled by experienced local Trademark Attorneys to ensure that all legal requirements are met.
Communications
A dedicated Account Manager will act as your point of contact for all communications.
Tracking
You can use our admin panel to track and review the current status of any service you have requested.
More Services
Protect.TM offers a comprehensive suite of services to safeguard your brand globally.
WIPO registration
Register you trademark internationally by filing a trademark with the World Intellectual Property Organization.
OAPI registration
Through this treaty, you will be able protect your trademark in 16 African countries with one single registration.
Community Trademark
With this registration you will be protected in all countries that currently belong to the European Union.
ARIPO registration
Through this treaty, you will be able protect your trademark in 10 African countries with one single registration.
From our Blog
Suffering From Success: Companies Lose Trademarks to Genericide
Can companies lose their trademarks if they’re too successful? Turns out that they can, but it can be a lengthy process.
Why You Should Register Your Trademark in Canada
Registering a trademark in Canada unlocks a whole host of benefits for your business. This article will go over the 6 most notable ones.
Frequently Asked Questions
Where can I register a trademark in North America?
In the United States, trademarks are registered with the United States Patent and Trademark Office (USPTO).
In Canada, trademarks are registered with the Canadian Intellectual Property Office (CIPO).
Is trademark registration mandatory in North America?
No, registration is not mandatory, but it provides stronger legal rights and easier enforcement compared to unregistered (common law) trademarks.
What is a trademark, and why is it important?
A trademark is a unique word, phrase, symbol, or design that identifies and distinguishes the source of goods or services. Registering a trademark provides legal protection, prevents unauthorized use, and strengthens brand recognition.
How long does the trademark registration process take in North America?
- United States: Typically 8–12 months, but it may take longer if there are objections or oppositions.
- Canada: Usually 12–18 months, as CIPO's process can involve additional examination and delays.
How long does a trademark last in North America?
- United States: Registered trademarks last 10 years and can be renewed indefinitely, provided maintenance filings (Declaration of Use) are submitted between the 5th and 6th year.
- Canada: Registered trademarks are valid for 10 years and can be renewed indefinitely.
What is the difference between ™ and ® symbols?
- ™ (Trademark): Used for unregistered trademarks to indicate claim of ownership.
- ® (Registered Trademark): Can only be used after the trademark is officially registered with USPTO or CIPO.
Can a trademark be registered in both the U.S. and Canada at the same time?
No, there is no single registration that covers both countries. You must file separate applications with USPTO and CIPO to secure protection in each jurisdiction.
Can I register a trademark for an existing business name?
Yes, but only if the name is available and not already in use by another company for similar goods or services. A trademark search is recommended before filing an application.
Can a foreign company register a trademark in the U.S. or Canada?
Yes, foreign businesses can apply for trademark registration in both countries. They may need to designate a local representative and, in the U.S., may be required to prove actual use in commerce.
What happens if someone infringes on my trademark in North America?
If your registered trademark is infringed, you can:
- Send a cease and desist letter.
- File an opposition or cancellation with the trademark office.
- Pursue legal action in court for damages and injunctions to stop infringement.
Still have questions?