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Social media creates new trademark challenges, from username squatting to instant impersonation. Learn how platforms complicate trademark protection and what businesses can do to fight back.

Not all competitors use of your trademark is illegal. Learn when comparative advertising and fair use allow others to reference your brand, and when you can take action to use your trademark protection.

Your domain name is practically a part of your trademark strategy, so you need to treat it as such. Here are some challenges you might experience on registering domains as trademarks.

Startups have the highest rates of failure to protect their trademark. Avoid these mistakes if you want to keep your marketing budget intact.

AI might make your job a bit easier, but it also makes it harder to protect your trademark if your competitors use it. Read on to learn why.

Learn what makes trademarks legally strong or weak. Understand the distinctiveness spectrum from generic to fanciful marks and choose the right strategy for your brand.

Learn when to file trademark applications for optimal protection. Discover timing strategies, avoid common mistakes, and protect your brand before competitors beat you to it.

Understand the critical difference between trademark fair use and infringement. Learn when someone can legally use a trademark and when you might need to prepare for a legal battle.

Franchising can lead to unexpected complications when you need to protect your trademark, so make sure you cover your bases before committing to this monumental move.