Our Blog

When it comes to trademarking a logo, setting a specific color as part of that trademark might cause issues if you go international later. Here’s what you need to know.

Your domain name is practically a part of your trademark strategy, so you need to treat it as such. Here are some challenges you might experience on registering domains as trademarks.

Startups have the highest rates of failure to protect their trademark. Avoid these mistakes if you want to keep your marketing budget intact.

AI might make your job a bit easier, but it also makes it harder to protect your trademark if your competitors use it. Read on to learn why.

Learn what makes trademarks legally strong or weak. Understand the distinctiveness spectrum from generic to fanciful marks and choose the right strategy for your brand.

Learn when to file trademark applications for optimal protection. Discover timing strategies, avoid common mistakes, and protect your brand before competitors beat you to it.

Understand the critical difference between trademark fair use and infringement. Learn when someone can legally use a trademark and when you might need to prepare for a legal battle.

International trademark protection costs more than most businesses expect. Here’s how to budget for hidden fees and plan for long-term maintenance of your mark.

Don’t fall victim to trademark squatting abroad. Learn what it is, how it works, and how to proactively protect your brand globally.