Adrian Torres

How long a trademark lasts, whether it can expire, what happens after, and how businesses can keep their trademark rights protected over time.

LLC in logo: do you have to put it or not, the legal requirements, when it must be included, and how your choices affect trademark protection.

Are logos trademarked or copyrighted? A practical explanation of how logo protection works, when both rights apply, and how to reduce infringement risk.

A structured look at trademark bidding, examining legal rules, participant behavior, strategic models, and brand impact.

Standing at the crossroads of developing a company and determining if you need a trademark vs. LLC registration? You’ll likely need both, but in a strict order.

Unsurprisingly, your business name is one of your most valuable assets online. Here’s what you need to know about protecting it in domain names or on social media, and how trademarking simplifies the process.

Social media creates new trademark challenges, from username squatting to instant impersonation. Learn how platforms complicate trademark protection and what businesses can do to fight back.

Not all competitors use of your trademark is illegal. Learn when comparative advertising and fair use allow others to reference your brand, and when you can take action to use your trademark protection.

Startups have the highest rates of failure to protect their trademark. Avoid these mistakes if you want to keep your marketing budget intact.

AI might make your job a bit easier, but it also makes it harder to protect your trademark if your competitors use it. Read on to learn why.