Adrian Torres

Standing at the crossroads of developing a company and determining if you need a trademark vs. LLC registration? You’ll likely need both, but in a strict order.

Unsurprisingly, your business name is one of your most valuable assets online. Here’s what you need to know about protecting it in domain names or on social media, and how trademarking simplifies the process.

Social media creates new trademark challenges, from username squatting to instant impersonation. Learn how platforms complicate trademark protection and what businesses can do to fight back.

Not all competitors use of your trademark is illegal. Learn when comparative advertising and fair use allow others to reference your brand, and when you can take action to use your trademark protection.

Startups have the highest rates of failure to protect their trademark. Avoid these mistakes if you want to keep your marketing budget intact.

AI might make your job a bit easier, but it also makes it harder to protect your trademark if your competitors use it. Read on to learn why.

Learn what makes trademarks legally strong or weak. Understand the distinctiveness spectrum from generic to fanciful marks and choose the right strategy for your brand.

Learn when to file trademark applications for optimal protection. Discover timing strategies, avoid common mistakes, and protect your brand before competitors beat you to it.

Understand the critical difference between trademark fair use and infringement. Learn when someone can legally use a trademark and when you might need to prepare for a legal battle.

International trademark protection costs more than most businesses expect. Here’s how to budget for hidden fees and plan for long-term maintenance of your mark.