Adrian Torres

A font on its own rarely qualifies, but your brand name in that font often does. See when stylized lettering counts as a trademark and how to file it.

You can't register a raw idea, but you can protect the name, logo, and slogan behind it. See which protection fits your idea and how to file the trademark part.

Two businesses can share a name in different industries or states, but not when it confuses customers. When it's allowed and how to protect your name.

A trademark phrase search takes more than a USPTO lookup. How to check if a phrase is trademarked, read results, and spot sources the database can miss.

Confused by DBA, trade name, and LLC? Each does a different job, and only one can protect your brand. See where registration stops and when a trademark steps in.

Where the trademark symbol goes on logos and names, when to use ™, ®, or SM, and how often to show it.

A single book title usually can’t be trademarked, but a series title can. Here’s what authors should know before filing with the USPTO.

Can you trademark a color or patent it? Let’s look at what’s possible, what can block approval, and why search, class choice, and distinctiveness matter.

Not sure whether to use ™ or ®? Using the wrong one can actually cost you your trademark. Here's what each symbol means and exactly when to use it.

A trademark protects your brand name, logo, and slogan - but only in specific ways. See what's covered, what's not, and why registration matters.